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When it comes to sales collateral, it
should work hard by itself, not merely be a back-up. It should -
theoretically - be comprehensive enough to sell on its own. Decisions to buy
are often made when the buyer has a quiet moment to reflect, or when a team
of buyers debate the purchase around a table. Your sales team is not present
at either of those moments. To get
the most out of your sales collateral, it should include:
- Clear presentations with clear notes
attached - clear enough that buyers can make sense of them even when
you're not there
- Clear statement of features and
benefits. If you work in an industry where buyers use a standard
checklist, incorporate this into your collateral, showing the advantages
of your product whilst being honest about what it can't do
- For technical products, clear and
comprehensive technical specifications
- A defined, usable ordering process.
Imagine your buyer is extremely shy, and prefers to order everything
online or over the phone. Remove all obstacles to him or her using your
system to order.
Our sales collateral tools and templates
below accomplish these objectives.
Microsoft
Word Based Sales Collateral
Use Microsoft WORD based
tools and templates to create wonderful sales collateral, brochures,
newsletters, postcards, and flyers. See sample below.
| Available
to Non-Members. Click Link To Preview |
Accessible In Members
Area Only - No Preview |
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Newsletter - 1 |
Tri-Fold
Brochure |
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Newsletter
- 2 |
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Email
Newsletter |
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Sales Sheet |
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Flyer |
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Postcard |
Publishing Software
Tools
These tools are not
based on Microsoft WORD. They are easy-to-use desktop based software.
Page
Plus
(Available in Members Area
Only - No Preview)
Make fancy documents: Ads, Brochures, Cards, Newsletters, etc. Wizards for
many tasks, eg Brochure, TOC, mail merge. Full support for professional
printing. Advanced but easy-to-use formatting features. Many awards.
Portable
Scribus
(Available in Members Area
Only - No Preview)
Portable Scribus is... a portable version of an open source page maker
called Scribus, which is much like Adobe Pagemaker, which can help create
professional looking documents, newsletters, magazines, etc. With Portable
Scribus, you can put it on your USB drive, and plug it in to any computer,
and leave not a trace behind when you're done.
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